The first question that comes to our mind is... why does any corporate need a blog ?
Corporate blogging helps the companies to expand their horizon world-wide.It increases the potential of the company by increasing its communication structure.
Now in this computer age where do we keep juggling with the paperwork? These corporate blogs bring a kind of personal touch and also authenticity to the clients who wish to make any business dealings with the company.
It gives a professianl way of presenting your company to the clients or the CEO, investors, or employees. It helps to build and grow your business which in turn
depends on the content.
Corporate blogging adds up to save the cost of the company in publicizing as compared to paperwork publicizing.
While there are many pros likewise any issue has its own cons too.The corporate blogs should be professionally written. Poorly written blogs can be mileading to the publc. They may start doubting on the authenticity of the company.
All the information can't be revealed freely on corporate blogs.Their trade secrets cant be made out at any cost.There is certain amount of risk in doing anything
online. Their information can be misunderstood or ill judged by public or by the clients and investors. This may be hazardous to the company.
